2018年12月4-5日 | 日本,千叶县,Hilton Tokyo Bay

会议第二天 - 2018年12月5日(三)

8:30 am - 8:50 am Morning Refreshment and Registration

8:50 am - 9:00 am Opening Remarks from the Chairperson

9:00 am - 9:40 am Utilising Esports as the Bridge to Connect and Growth Alibaba's E-Commerce Business: The Alisports Experience

Jason Fung - Global Head of eSports Alisports
  • Understanding how Alisports has integrated esports as a channel to grow Alibaba's e-commerce business
  • Overcoming initial challenges and setting up the right business model
  • Analysing current Alisports projects and future opportunities
  • Alisports' stance on fighting games as the next esports growth lever- Applicable to the region and the Olympics?
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Jason Fung

Global Head of eSports
Alisports

9:40 am - 10:20 am ESL, Esports and Japan: Bringing World Class Esports Events into Japan

Nick Vanzetti - SVP, Managing Director ESL Asia Pacific, Japan

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Nick Vanzetti

SVP, Managing Director
ESL Asia Pacific, Japan

10:20 am - 10:50 am Morning Networking & Refreshment Break

11:00 am - 11:40 am Unlocking the Commercial Potential of the Esports Market in North Asia

Andy Hata - President, North Asia Nielsen Sports
  • Understanding the market opportunity and development of the esports market in NEA
  • Leveraging changing government regulations to unlock commercial opportunities: Focus on Japan and Taiwan
  • Analyzing the sources of current and emerging investment trends in the esports scene
  • Reviewing current business models: Practical strategies towards a sustainable and robust esports economy
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Andy Hata

President, North Asia
Nielsen Sports

11:40 am - 12:20 pm Integrating Esports as a Viable Strategy for the Tourism Industry

Frank Sliwka - COO Asia ESL Asia
  • Analyzing the growth in esport-related tourism in Asia and its implications for the future
  • How can esports drive tourism in countries and cities?
  • Can the tourism industry and governments in turn facilitate the growth of esports in Asia?
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Frank Sliwka

COO Asia
ESL Asia

12:20 pm - 1:20 pm Networking Lunch

1:20 pm - 2:00 pm Esports and the Rise of Mobile Gaming in Japan: SEMC's Success Story

Akane Yoshizaki - Senior Manager, Marketing and Communications Superevil Megacorp
  • Why Super Evil Megacorp believes in mobile esports
  • Vainglory esports growth so far in Asia and globally
  • Future of Vainglory esports and mobile gaming in Asia
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Akane Yoshizaki

Senior Manager, Marketing and Communications
Superevil Megacorp

2:00 pm - 2:40 pm Fostering the Growth of Esports in Japan- The Nvidia Journey

Kazunori Takahashi - Regional Consumer Marketing Manager Nvidia
• Nvidia's efforts to promote and facilitate esports in Japan
• Promoting eSports for mutually beneficial
outcomes
• Lessons learnt from Nvidia's experience thus
far
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Kazunori Takahashi

Regional Consumer Marketing Manager
Nvidia

2:40 pm - 3:20 pm Afternoon Networking & Refreshment Break

3:20 pm - 4:00 pm Esports, Adverstising and Broadcasting Rights- Has Esports Finally Entered into Mainstream Media?

Yoshimasa Nakano - Senior Content Manager Dentsu Inc.
  • Understanding why traditional broadcast and media companies have entered the esports scene
  • Choosing the right esports title to back- how do you make the right choice?
  • Will there be a war for broadcasting rights in the future in esports?
  • Reviewing the future of broadcasting in esports- from both traditional and digital channels

Yoshimasa Nakano

Senior Content Manager
Dentsu Inc.

4:00 pm - 4:40 pm Business Panel Discussion: Esports and the Development of World Class Arenas and Stadiums

Jason Fung - Global Head of eSports Alisports
Richard Choi - Esports Director Blizzard Entertainment Korea
Frank Sliwka - COO Asia ESL Asia
  • Are current stadiums and arenas equipped to facilitate and host world class esport tournaments?
  • Will the esports industry drive further development of bespoke stadiums and arenas in Asia?
  • What are current stadium and arena owners doing to enhance infrastructure for esports tournaments?
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Jason Fung

Global Head of eSports
Alisports

Richard Choi

Esports Director
Blizzard Entertainment Korea

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Frank Sliwka

COO Asia
ESL Asia

4:40 pm - 4:50 pm Closing Remarks from Chairperson & Close of Conference Day Two

* 活动内容有可能不事先告知作更动及调整。